Year2019
ClientsORANG TUA GROUP
Scope of Works PACKAGING | IDENTITY
Website

Tango Walut

Creating a fun and friendly branding for young market

Tango is a well-known Indonesian wafer snack produced by Orang Tua Group - one of the biggest consumer goods companies in Indonesia. They trust us to design a brand identity and packaging for their new sub-brand product; a chocolate-coated wafer with a variety of fruit flavors cream. The first flavor variant to launch is the choco banana. We start with finding a suitable catchy name for this sub-brand product. After a session of brainstorming ideas, we come up with the name WALUT, which simply stands for “WAfer BersaLUT” (coated wafer).

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