Ashoka Diwa Branding

Empowering Women Social Entrepreneurs for Lasting Change

Ashoka, an international organization that fosters social entrepreneurship and positive change, has established a unique program for female social entrepreneurs. This program, known as DIWA, is an annual initiative that runs alongside other projects undertaken by Ashoka.

To ensure that DIWA stands out from other programs, we have developed a unique design incorporating a logo, complementary key visuals, and an application that aligns with DIWA's identity. Derived from the Sanskrit word for "goddess," DIWA represents the strength and courage of female social entrepreneurs who are driving tangible transformations in their communities. The design features an interconnected ribbon-like shape, symbolizing their determination to effect substantive change. By combining a vibrant pink with Ashoka's signature dark base blue color, the design achieves a contrasting blend that embodies both femininity and the gravity of their work.