Year2019
ClientsPT Pesona Inti Rasa
Scope of Works PACKAGING | IDENTITY
Website

GulaVit PIR

Formulate strategy to eliminate commodity rivalry

The sugar intake in Indonesia has been increasing for the past decades. At the same time, the demand for healthier food choices is higher than ever. Sugar, in its pro and contra debate, has its own benefits and goods. To balance these two demands, PT. Pesona Inti Rasa (PIR) introduced Gulavit PIR, the first sugar product that contains vitamins. The name itself is inspired by the value of the product, Gula (sugar) Vit (vitamins), sugar with vitamins. Gulavit PIR offers two variants of sugars, sugar with vitamin A and sugar with vitamin C + D. It comes in several different packs: from sachet to sack, to fill everyone's different needs. 

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